ESA

Business Challenge:

Business Support and Credit Management Foundation (Estonian acronym ESA) helps to grow new businesses in Tallinn area.

They turned to us with a wish to develop a new website that would have simplified and clearer structure as well as grab better attention of target audience – new businesses and investors, who could get neccessary information fast, easily & impressively.

Implemented Solution:

Better attention of target audience

In order to create better attention of target audience we gathered sound information about their demographics & psychographics, mapped it and designed unique brand positioning.

Simplified and clearer structure

In addition to audience mapping, we analyzed website visitor temperaments and built overall usability around that.

ESA
ESA

Summary

Target audience feedback
  • 1

    Feedback has been very positive, new website affects people in a modern, innovative and attractive way.

  • 2

    New web is social and has many calls for action

  • 3

    New website is not misleading, people can find relevant information fast and easy. Overall web structure is self-explanatory for target user.

Campaign diagram

Target audience

  • Modern Up-to-Date Brand image (design & dynamics)
  • Social media integration

Usability

  • Improved overall usability and user experience (UX)
  • Content marketing platform (blog)
  • Easy-to-use Content Management System (Wordpress)

Client testimonial

„Algus helped us a great deal with their creative concept as well as strategically. Starting from goal setting and target audience analysis to overall brand image improvement with modern up-to-date web design & usability. There were no complications, it was a pleasure to work with Algus. And we’ll continue to work with them on future projects.“

Katrin Jaaska
Marketing director, ESA

Team