CrazyDeal

Business Challenge:

Like Livingsocial & Groupon, Crazydeal is a social shopping dealer company. Large part of their marketing efforts take place in social media.

They wanted to increase the amount of their sales leads (Facebook fans, e-mail contacts) and draw more attention to daily offerings.

Implemented Solution:

Advanced structure

We developed an extensive three-part Facebook application that filled several objectives simultaneously – it invited people to participate in Facebook sweepstakes game and chose the target group from among all participants.

Sales Leads

Together with Crazydeal, we chose a strong enough magnet for the campaign that could grab the attention of wide range of people – „ Win a holiday for two to any destination in Europe“

AirBaltic, an airline carrier company partnered with Crazydeal and made it available for the winner to choose his/her travel destination from among 70 destinations. Most of the campaign advertising was done in Facebook. As a result the message made more than 300 000 contacts.

Nearly 13000 people joined the travel sweepstakes game, 80% of them decided to participate also in Crazydeals deal-of-the-day offerings application (direct target group).

CrazyDeal
CrazyDeal

Summary

  • We developed a unique Facebook application that filtered out the target group from among all the participants and bound them automatically to a Crazydeal daily offerings sales channel via e-mail.

 

Target audience feedback
  • Within a single social media mass campaign we were able to collect more than 10 000 direct sales contacts of target audience who expressed their interest in Crazydeal day-to-day offers.

Campaign in numbers

Target audience

  • 13 000 campaign participants
  • 10 000+ customer leads / (e-mail opt-ins)

Brand Exposure

  • 305 746 friend invites in 30 days
CrazyDeal
Team