Like Livingsocial & Groupon, Crazydeal is a social shopping dealer company. Large part of their marketing efforts take place in social media.
They wanted to increase the amount of their sales leads (Facebook fans, e-mail contacts) and draw more attention to daily offerings.
We developed an extensive three-part Facebook application that filled several objectives simultaneously – it invited people to participate in Facebook sweepstakes game and chose the target group from among all participants.
Together with Crazydeal, we chose a strong enough magnet for the campaign that could grab the attention of wide range of people – „ Win a holiday for two to any destination in Europe“
AirBaltic, an airline carrier company partnered with Crazydeal and made it available for the winner to choose his/her travel destination from among 70 destinations. Most of the campaign advertising was done in Facebook. As a result the message made more than 300 000 contacts.
Nearly 13000 people joined the travel sweepstakes game, 80% of them decided to participate also in Crazydeals deal-of-the-day offerings application (direct target group).
We developed a unique Facebook application that filtered out the target group from among all the participants and bound them automatically to a Crazydeal daily offerings sales channel via e-mail.
Within a single social media mass campaign we were able to collect more than 10 000 direct sales contacts of target audience who expressed their interest in Crazydeal day-to-day offers.